L'Original — artistic partner for hotels and residences in Québec

Transform rooms into memorable artistic experiences

L'Original collaborates with hotels, real estate developers and residence owners to integrate custom artworks in rooms and living spaces. An artistic mural can strengthen a venue's identity and offer a unique experience to guests.

25+completed projects

2galleries in Montréal

10years of mural expertise

CommittedQuébec non-profit

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They trust us

HEC MontréalMusée du Grand QuaiFestival MURALLa PresseMAD FestivalArtsy International

A comfortable room… that could become an experience

Often standardized spaces

In many hotels or residences, rooms are designed in a standardized way to optimize costs. However, this approach can limit the visual identity of the venue.

Difficulty creating a memorable experience

In the hospitality industry, visitors seek unique experiences. A visually distinctive room can improve the overall experience of the stay.

Differentiation opportunity

In a competitive market, establishments that offer a strong visual identity can stand out and attract more visitors.

Benefits

What each mural brings concretely

Justified premium rate

A custom fresco above the bed or facing the entrance transforms a standard room into a signature suite. Increase your average rates from the very first month.

Photographable experience

Visually distinctive rooms generate photos shared on Instagram and TikTok, creating organic visibility for your establishment.

Reinforced venue identity

A mural reinforces the unique character of each room and contributes to the overall identity of the establishment among travelers.

Increased perceived value

In residences, a custom artwork increases the perceived value of the space and contributes to its premium image among residents and visitors.

Impact by space

Each space has its lever

Space	Impact
Signature room	Justified premium rate, photographable experience, Instagram content generated spontaneously.
Hall / lobby	Memorable first impression, immediate wow effect that fuels online reviews.
Corridors	Consistent visual identity throughout the establishment, complete immersive experience.
Common areas	Natural gathering point, content shared on social media.

Bring original art into your workplace

A 15-minute walkthrough — no quote obligation.

WHAT THE CALL COVERS

A read of your office space, walls and budget range
Artist matches from our Montréal roster, with example work
How lead time and install work — catalogue piece or commission

15 min

With an art advisor

Free, no commitment

Financing

Reduce your net cost to 30–50% thanks to available levers

Hotel tax deduction

For hotels and residences, artworks are deductible as business assets under applicable tax rules.

1% for art program

During building renovations, 1% of the cost can be dedicated to integrating artworks with government support.

Tourism development funds

Certain regional tourism development funds finance artistic projects that increase the attractiveness of accommodations.

Partnership with the artist

Collaboration models allow the artist to participate in the project in exchange for visibility and reproduction rights.

A mural in a hotel room is not decoration — it's an asset that justifies a premium rate and generates free marketing content. L'Original supports you in maximizing return on investment.

Process

From vision to inauguration

Identify the space

The owner identifies a room or space that could benefit from an artwork to improve the visual experience of the venue.

Artist selection

The L'Original team analyzes the project and proposes 2 to 3 artists whose style matches the concept of the room or residence.

Creation and installation

Once the concept is validated, the artist creates the artwork directly in the space so that it integrates harmoniously with the interior design.

Proofs of concept

This model has already proven itself

Hotels that have integrated artistic murals in their rooms report an increase in their average rate and a rise in mentions on Instagram and TripAdvisor.

✦Émilie rethinks her room's decor →

FAQ

Frequently asked questions

Ready to transform your space?

Let's discuss your project. No commitment at the first meeting.

Contact Us

Have a question? Feel free to send us a message

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