L'Original — artistic partner for restaurants, bars and experiential spaces in Québec

Transform your washrooms into a memorable visual experience

L'Original collaborates with restaurants, bars and experiential venues to integrate custom artworks. A mural can turn washrooms into a unique space that reinforces the venue's visual identity.

25+completed projects

2galleries in Montréal

10years of mural expertise

CommittedQuébec non-profit

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They trust us

HEC MontréalMusée du Grand QuaiFestival MURALLa PresseMAD FestivalArtsy International

A functional space… that could become an experience

Often overlooked spaces

In many restaurants and bars, washrooms are designed purely for function. Yet this space is an integral part of the customer experience and can influence the overall perception of the venue.

Difficulty standing out

In the restaurant and entertainment sectors, venues constantly look for original experiences to attract and retain visitors.

Missed visibility opportunity

Customers often photograph surprising or creative spaces. Without a strong visual identity, a venue loses the opportunity to generate content shared on social media.

Benefits

What each mural brings concretely

Natural selfie spot

Washrooms are the only space where customers are alone, without judgment, phone in hand. A mural creates a natural 'mirror selfie spot' that generates daily organic content.

Organic visibility on Instagram & TikTok

53% of millennials have visited a restaurant after seeing it on TikTok. 67% of diners say they have visited a restaurant after seeing it on social media.

Reinforced visual identity

A personalized artistic mural reinforces the venue's concept and creates a unique experience consistent with your establishment's identity.

Controlled cost, maximum impact

A mural in the washrooms costs less than a lobby mural, occupies less surface area, but proportionally generates more user-generated content.

Impact by space

Each space has its lever

Space	Impact
Washrooms	Natural selfie spot, daily organic content generated without any marketing effort.
Bar / lounge	Distinctive atmosphere that reinforces the venue's identity and encourages return visits.
Main dining room	Memorable visual signature for Google and TripAdvisor reviews.
Terrace / storefront	Catches the eye of passersby and increases foot traffic.

Bring original art into your workplace

A 15-minute walkthrough — no quote obligation.

WHAT THE CALL COVERS

A read of your office space, walls and budget range
Artist matches from our Montréal roster, with example work
How lead time and install work — catalogue piece or commission

15 min

With an art advisor

Free, no commitment

Financing

Reduce your net cost to 30–50% thanks to available levers

Commercial tax deduction

For businesses, the cost of an artwork can be deducted 100% in the year of acquisition (Federal DIEP Rule) or amortized at 33.3% per year in Québec.

Culture tax credit

Certain artistic projects carried out with a professional artist are eligible for provincial tax credits.

Local grants

Regional arts councils and commercial revitalization programs offer grants for art in commercial spaces.

Cost shared with the artist

In some cases, L'Original can propose collaboration models where the artist participates in financing through the visibility gained.

A mural in your washrooms or establishment is not an expense — it's a permanent marketing asset. L'Original helps you identify the levers available for your type of business.

Process

From vision to inauguration

Identify an artistic opportunity

The owner identifies a space that could benefit from an artwork — washrooms can become a surprising and memorable place, often photographed and shared on social media.

Artist selection and artistic proposal

The L'Original team analyzes the project and proposes 2 to 3 artists whose style matches the venue's concept, atmosphere and interior design.

Artwork creation and installation

Once the concept is approved, the artist creates the artwork directly in the space. The mural becomes a distinctive visual element that contributes to the overall visitor experience.

Proofs of concept

This model has already proven itself

Restaurants that have integrated an artistic mural consistently report an increase in photos shared on Instagram and a rise in online reservations.

✦An new artistic bathroom for Lucas →

FAQ

Frequently asked questions

Ready to transform your space?

Let's discuss your project. No commitment at the first meeting.

Contact Us

Have a question? Feel free to send us a message

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