Transform your entryway or storefront into a memorable artistic signature
L'Original supports hotels, shops, boutiques and residential buildings in creating custom artworks and murals that transform their entryways and storefronts into unique, Instagrammable visual experiences.
They trust us
The space everyone sees… but that often remains underexploited.
A functional entryway with no identity
In hotels, residential buildings and businesses, the entryway is often designed to be functional: reception, circulation, signage. Yet this space is the first impression visitors have of the venue. Without a strong artistic element, it remains neutral and forgettable.
A commercial storefront lacking visual impact
Storefronts are a powerful marketing tool for boutiques. However, they often limit themselves to a simple product display. An artistic intervention creates a spectacular storefront that attracts passersby and increases in-store traffic.
A missed opportunity to create a photographable venue
In a world dominated by social media, the most memorable places are those visitors want to photograph and share. Without a distinctive visual element, a space loses an opportunity for free visibility on Instagram and TikTok.
What each mural brings concretely
Memorable first impression
The lobby is the first — and last — image your client takes away. An artwork by a recognized artist creates the immediate 'wow' effect that fuels online reviews and Instagram photos tagging your establishment.
Immersive client experience
In hotels and businesses, the visual experience plays a central role in client satisfaction. An artwork contributes to creating a unique atmosphere consistent with the venue's identity.
Social media visibility
Visually striking spaces often become places photographed by visitors. This generates organic visibility on Instagram and other platforms.
Differentiation from competition
In a competitive market, a space's visual identity can become a strategic advantage. An original artwork becomes a signature that clients associate with the venue.
Each space has its lever
| Space | Impact |
|---|---|
| Hotel lobby / hall | Immediate wow effect, positive online reviews, Instagram photos tagging the establishment. |
| Commercial storefront | Stops the eye in 0.3 seconds, measurable increase in foot traffic. |
| Residential entrance | Real estate appreciation, reinforced sense of belonging, increased attractiveness. |
| Office hall / reception | Brand identity embodied, prestige signal for clients, partners and recruits. |
Reduce your net cost to 30–50% thanks to available levers
Commercial tax deduction (DIEP)
For commercial spaces, the cost of an artwork can be deducted 100% in the year of acquisition (Federal DIEP Rule).
1% for art program
During renovations of public or mixed-use buildings, 1% of the cost can be dedicated to art with government support.
Commercial development funds
Business associations and SDCs sometimes offer grants for the beautification of facades and entryways.
Promotional partnership
A mural visible from the street can be the subject of a partnership with brands or institutions seeking local visibility.
From vision to inauguration
Space analysis
Our team analyzes the wall or storefront area, lighting, circulation and the visual identity of the venue.
Artist selection
We identify 2 or 3 artists compatible with your project based on the desired style, atmosphere and target audience.
Creation and installation
The artist develops an artistic proposal. After validation: mural execution, artwork installation. Each project includes a certificate of authenticity and professional photos for your communications.
This model has already proven itself
Hotel and commercial establishments that have integrated a signature artwork in their lobby consistently observe an increase in online mentions and client satisfaction.
Frequently asked questions
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Let's discuss your project. No commitment at the first meeting.
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