MURAL Festival and L'Original: apply to sell with the reputation of the galleries
MURAL has turned Saint-Laurent boulevard into an international mural landmark and draws a considerable crowd every year. L'Original adds a sales channel: 62% of every sale goes to the artist, with no exclusivity and logistics handled for you.
No commitment · No exclusivity
L'Original is neither affiliated with nor a partner of MURAL Festival. This page compares two options for artists.
- Artsy listing included
- Two physical galleries
- We pitch, you paint
What to know about MURAL Festival
- An annual mural art festival in Montréal, programming local and international artists.
- Selection is narrow relative to the number of artists who want to paint there.
- The festival's audience is very large but comes to look, not to buy.
MURAL does what no gallery ever will: put work in front of hundreds of thousands of people in a few days. That crowd looks, photographs and leaves. It does not buy, because nothing is for sale. That is where the gallery takes over: L'Original explicitly accepts muralists and turns the wall's recognition into a sellable catalogue, with 62% of every sale for the artist.
Create.
We handle the rest.
2/3 of artists sell internationally from their first year.
2/3 of artists sell internationally from their first year.
Presence on Artsy
Your works listed on Artsy, the largest online art platform in the world. Your works reach active international collectors without any extra effort on your part. The world's leading platform for collectors.
They talk about us
Showing your image across a vast network of media and collectors.
Two physical anchors for a worldwide audience.
Saint-Denis Gallery
4455 Rue Saint-Denis
Saint-Paul Gallery
163 Rue Saint-Paul Ouest
Saint-Denis Gallery
4455 Rue Saint-Denis
Two structures, two functions
| Criterion | MURAL Festival | L'Original |
|---|---|---|
| People reached | A crowd nothing else matches | A smaller, more qualified audience |
| Audience intent | To look | To buy |
| Sellable object | None | Physical original work |
| Duration | A few days a year | All year |
Get started quickly.
The steps
Submit your application
Show us what you do. The form takes only 2 minutes.
Our committee evaluates you
Your file is read carefully by our team. We reply quickly.
Your works go live and into the gallery
You join our artist community, on the web and in physical space.
Selection criteria
Straight and well-lit photos
Clean images are the first impression you leave on collectors. Take the time to frame them well.
Prices above $1 per square inch
We work with artists who value their work. A consistent price is good for you and for the whole community.
The same on your platforms and ours
Your universe must be recognizable and consistent, here as elsewhere.
Reach collectors online and in two physical galleries
- You keep 62%, set your own prices
- Listed on L'Original + Artsy
- Shown on screens in both galleries
No guaranteed sales can be promised
Exposure on professional platforms increases visibility
Sales depend on artwork quality, pricing, and consistency
Strong profiles generally perform well in 2/3 cases
Artists receive 62% of each sale
The gallery retains 38%
You don't handle logistics. We take care of all the paperwork: you simply pack your artwork, and we come to pick it up.
The price shown online includes the average shipping cost, which we add on top so collectors see an all-inclusive price.
The price you submit must be the same as on your other sales channels, and it already includes our commission.
$8/month plan includes same benefits as $22/month plan
$8/month requires a dedicated page on your personal website
Subscription is monthly or yearly
You can cancel after the billing period ends
Only original physical artworks are accepted
Prints and digital reproductions are not allowed
Artist Partnership Program
- Exposure in our online gallery via our website
- Access to a personal account on L'Original platform
- Access to Artsy, an international artist and collector platform
- Physical galleries are reserved for established artists
- Your works will be exhibited online via L'Original and Artsy
- Screen displays in galleries show online artworks to visitors
- Physical exhibition possible if online performance is strong
- Minimum price: $1 per square inch
- Artists are free to set their own prices above this threshold
- You can register as a mural artist after joining the platform
- No in-person meeting is required
- Everything can be done via messages (DMs or online communication)
- Artists apply from anywhere in the world; visiting a gallery is optional:
- 163 rue Saint-Paul (Old Port)
- 4455 rue Saint-Denis (Plateau)
- High-quality, well-lit artwork photos
- Pricing above $1 per square inch
- Consistent artistic universe across platforms
- You choose which artworks to list
- All criteria are available on the official page:
- https://www.loriginal.org/en/join-as-artist
MURAL Festival and L'Original
- How do you monetise the visibility gained during MURAL?
- By having something to sell while the attention is there. L'Original explicitly accepts muralists and puts canvases, studies and works on paper up for sale, online, on Artsy and in rotation across its two Montréal galleries, with 62% for the artist. L'Original is a Montréal gallery and studio representing more than 738 artists, with two physical addresses in Montréal and a presence on Artsy.
- Do you need a festival on your CV to be accepted?
- No. The committee assesses the work and its presentation, not the résumé. L'Original is neither affiliated with nor a partner of MURAL Festival. This page compares two options for artists.
- Are the galleries near the festival?
- L'Original's two addresses are in Montréal, on Saint-Denis and Saint-Paul Ouest, in the same circulation areas as the city's mural scene.
Your artworks
deserve to be seen.
Join a community of artists who exhibit, sell, and grow.