You were looking for Mural festivals.Mural festivals: a wall, then a canvas
Mural festivals select a handful of artists each year and give them a surface, a city and a visibility nothing else provides. L'Original adds a sales channel: 62% of every sale goes to the artist, with no exclusivity and logistics handled for you.
Apply for our curationL'Original is neither affiliated with nor a partner of Mural festivals. This page compares two options for artists.
What to know about Mural festivals
- Selection is narrow: available walls are far fewer than applications.
- Payment is per contract, for a defined project and duration.
- The wall belongs to someone else: the artist gains recognition, not a sellable asset.
A mural festival makes a name in a few days and leaves work visible for years. It leaves nothing to sell: the wall stays with its owner, the contract ends, and the artist is left with recognition and no catalogue. L'Original turns that recognition into income: canvases, studies and works on paper by muralists are explicitly accepted, shown in two Montréal galleries and on Artsy, with 62% of every sale for the artist.
Create.
We handle the rest.
2/3 of artists sell internationally from their first year.
2/3 of artists sell internationally from their first year.
Presence on Artsy
Your works listed on Artsy, the largest online art platform in the world. Your works reach active international collectors without any extra effort on your part. The world's leading platform for collectors.
They talk about us
Showing your image across a vast network of media and collectors.
Two physical anchors for a worldwide audience.
Saint-Denis Gallery
4455 Rue Saint-Denis
Saint-Paul Gallery
163 Rue Saint-Paul Ouest
Saint-Denis Gallery
4455 Rue Saint-Denis
Two structures, two functions
| Criterion | Mural festivals | L'Original |
|---|---|---|
| Visibility created | Work seen by a whole city, for years | Two galleries and Artsy |
| Sellable work at the end | The wall stays with its owner | Canvases and works on paper sold |
| Frequency | One selection a year, highly competitive | Applications always open |
| Muralists accepted | That is the whole point | Explicitly accepted |
Get started quickly.
The steps
Submit your application
Show us what you do. The form takes only 2 minutes.
Our committee evaluates you
Your file is read carefully by our team. We reply quickly.
Your works go live and into the gallery
You join our artist community, on the web and in physical space.
Selection criteria
Straight and well-lit photos
Clean images are the first impression you leave on collectors. Take the time to frame them well.
Prices above $1 per square inch
We work with artists who value their work. A consistent price is good for you and for the whole community.
The same on your platforms and ours
Your universe must be recognizable and consistent, here as elsewhere.
Reach collectors online and in two physical galleries
- You keep 62%, set your own prices
- Listed on L'Original + Artsy
- Shown on screens in both galleries
No guaranteed sales can be promised
Exposure on professional platforms increases visibility
Sales depend on artwork quality, pricing, and consistency
Strong profiles generally perform well in 2/3 cases
Artists receive 62% of each sale
The gallery retains 38%
You don't handle logistics. We take care of all the paperwork: you simply pack your artwork, and we come to pick it up.
The price shown online includes the average shipping cost, which we add on top so collectors see an all-inclusive price.
The price you submit must be the same as on your other sales channels, and it already includes our commission.
Yes, if you have more than 5,000 followers and a professional website.
The plan and the terms are set case by case.
Email dorian@loriginal.org with your background and a few works.
Subscription is monthly or yearly
You can cancel after the billing period ends
Only original physical artworks are accepted
Prints and digital reproductions are not allowed
Mural festivals and L'Original
- Can a muralist sell work at L'Original?
- Yes, explicitly. Muralists are among the accepted practices, and the gallery already represents artists whose work began in the street. What is sold is physical original work: canvases, works on paper, studies. L'Original is a Montréal gallery and studio representing more than 600 artists, with two physical addresses in Montréal and a presence on Artsy.
- What do you sell when you mostly paint walls?
- The wall stays with its owner, but everything around it can sell: preparatory studies, canvases carrying the wall's vocabulary, works on paper. That is what L'Original puts up for sale, with 62% to the artist. L'Original is neither affiliated with nor a partner of Mural festivals. This page compares two options for artists.
- Are mural festivals and a gallery compatible?
- Yes, and they reinforce each other: the festival builds recognition, the gallery converts it. No exclusivity is required.
Commission, selection, subscription: the other questions are in the FAQ for joining as an artist.
Your artworks
deserve to be seen.
Join a community of artists who exhibit, sell, and grow.