Social impact · UN SDGs · BOMA BEST
Art should do more than decorate a wall. Born from a master's thesis in social innovation on the democratization of art, the PickArt app turns real estate, corporate and institutional projects into living human experiences.
We do not place artwork to make a space look better. We build art integrations that generate real outcomes: income for artists, better workplaces, and a documented contribution to your ESG goals.
Our approach follows the United Nations Sustainable Development Goals. That expertise is institutionally recognized through our founder Dorian Verdier's work as a speaker for the UN Agenda 2030 Observatory (CEIM, UQAM).
Every project creates value on three levels: for the artist who exhibits, for the space that hosts the work, and for the impact reports that document the outcomes.
Grounded in research
The model grew out of a master's thesis by our founder, Dorian Verdier (M.Sc., HEC Montréal, 2024), on the democratization of art among citizens in the digital age, carried out in the lab with UdeM and Tech3Lab.
Master's thesis
PDF · HEC Montréal, 2024
French version only
Every project we deliver creates outcomes for artists, spaces and communities.
We champion local and emerging artists, including those from communities underrepresented in traditional circuits. Hand-picked, our creators see their work shown in real, lived-in places. That support carries them well past our borders: to date, their canvases have shipped to more than 30 countries.
Offices, hotels, lobbies and common areas become points of contact with local culture. Whether through acquiring canvases or commissioning custom murals, the work turns spaces into living experiences and gives your buildings a soul.
Every art integration circulates value through the community. We break down elitist barriers so art becomes an engine of social cohesion and real encounters.
Observed facts, not projections.
L'Original is not an art catalogue. It is a social innovation ecosystem active in the heart of Montréal.
An app that lets you book a meeting directly with the artist, online or in person, to talk and co-create a custom piece. People are back at the centre.
Living spaces offering free cultural mediation and artist studios open to the public, no appointment and no ticket.
Two large-scale murals painted in Montréal-Nord with the MakeNoize organization, including “Fierté”, a title that speaks both to the neighbourhood's LGBTQIA2S+ community and to Black representation in a district shaped by Haitian immigration. Alcohol-free events for young people round it out.
We published the book of the 50 most essential muralists in Montréal, to document an urban heritage that disappears fast.
Creative workshops that support mental health and build a sense of belonging inside teams.
Beyond the canvases, we help build a cultural position that is concrete, visible and documented across your spaces.
Bringing L'Original into your spaces feeds directly into your impact reporting and your building certifications.
SDG 08
Fair pay and protection of artists' rights against new modes of cultural consumption.
SDG 04
Free cultural mediation 7 days a week and documentation of Montréal's urban heritage.
SDG 03
Alcohol-free youth events and creative workshops inside companies.
SDG 10
Spotlighting artists from diverse backgrounds and running projects in Montréal-Nord, including the “Fierté” mural, which gives visible space to the neighbourhood's LGBTQIA2S+ community and its Black residents.
BOMA BEST A3.3
Local identity through murals and custom work reflecting the neighbourhood's history, plus community activations that connect tenants and creators directly.
« PickArt's technology was never built to automate art. It was built to spark a human encounter. Whether it is a canvas shipped overseas or a monumental mural in a head office, the goal is the same: create meaning and support our creators directly. »
They talk about us
Set your ESG goals, choose your spaces, and let us design an art experience that is local, social and measurable.