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In plain terms

How it works

How you find a piece, how you commission one, and how an artist works with us. Step by step, no jargon.

Side 1

If you are buying

Find a piece, share it, commission one, receive it.

Step 1Live

Two ways to find a piece

Two routes, one catalogue. You pick the door.

Every piece is described against the same criteria: colour, density, gesture, material.

The quiz has you choose, one card at a time. Search by image reads a visual you drop in. That is the only difference between them.

Who chooses
You. We propose an order, you settle it.
What you get
Pieces that match your taste, not the whole catalogue.
The mechanism, diagrammed
Deux portes d'entrée vers un même espace vectorielPickArt atteint le point de goût par une trajectoire en seize petits pas, ScreenArt y projette directement une image déposée. Les deux convergent vers la même zone du catalogue. Espace de goût 16 axes partagés PickArt 16 swipes, 90 secondes ScreenArt 1 dépôt, immédiat Pointillés = convergence par étapes · trait plein = projection directe

The quiz reaches the taste point through a sixteen-step trajectory, search by image projects a dropped visual straight onto it. Both converge on the same area of the catalogue.

Step 2Live

The 16-swipe quiz

Sixteen cards, about 90 seconds, and you have your three pieces.

You swipe pieces left or right. Each choice sharpens your taste.

After four cards the result is still vague. After sixteen it is clear. Try it below.

How long
About 90 seconds.
What you get
A top three of works and artists, which you can share.
If you leave
Your progress stays in your browser. You pick up where you left off.

Try it

PickArt16 swipes
Wanted
1 200 $
by Korb
Néon
950 $
by MONK.E
Dérive
1 600 $
by Astro
Silence
780 $
by Labrona
Find your favourite artist.
Try PickArt
The mechanism, diagrammed
Mécanisme de PickArtUn paquet de cartes à swiper alimente seize jauges. Après quatre swipes les jauges sont basses et irrégulières ; après seize swipes elles forment un profil de goût net et contrasté. swipe 7 sur 16 Après 4 swipes · encore flou Après 16 swipes · profil stable

A deck of cards to swipe feeds sixteen gauges. After four swipes the gauges are low and uneven; after sixteen they form a clear, contrasted taste profile.

Step 3Live

Search by image

Drop in an image, we show you the pieces that answer it.

A canvas, a photo, a tattoo, the colour of a wall: an image says almost everything about your taste.

It says nothing about your budget, the size, or the room it is going in. Those are the only questions we ask, and they are optional.

How long
Immediate, one upload.
What happens to your image
It is used for the search. It is not published.

Try it

Something that already anchors you?
Find the artwork that answers it.

A canvas, a colour, a photo, a tattoo.
An identity you love.

your visual

An uploaded visual is analysed against sixteen criteria, then matched with four catalogue artworks in decreasing order of affinity. If none fits, a custom artwork is proposed.

Private · JPG, PNG, HEIC

16 swipes, about 90 seconds

The mechanism, diagrammed
Mécanisme de ScreenArtUne image déposée alimente simultanément seize jauges. Treize se remplissent directement à partir du visuel ; trois restent vides car l'image ne porte ni budget, ni format, ni usage. 1 dépôt · immédiat 13 axes lus budget · format · usage Gris pointillé = ce que l'image ne peut pas dire

A dropped image feeds sixteen gauges at once. Thirteen fill straight from the visual; three stay empty because an image carries no budget, no size and no intended use.

Step 4Partly shipped

Sharing a selection

Send your three pieces to someone whose opinion counts.

Sharing works today. The key system in the diagram, which lets you cut one link without cutting the others, is not online yet.

One link, and your partner, your designer or your committee sees exactly what you kept.

The diagram shows the next step: everyone who re-shares would hold their own key, revocable on its own.

Who shares
You, and nobody else. Nothing goes out on your behalf.
The mechanism, diagrammed
ShArt : chaîne de partage par clésVous partagez votre top trois avec une clé A vers votre designer, qui repartage avec une clé B vers son client, et une clé C vers un proche. Chaque clé est révocable indépendamment. Vous Top 3 sélectionné Votre designer Peut repartager Son client Bout de chaîne Un proche Branche séparée clé A clé B clé C Une clé par émetteur · révocable seule · qui a partagé quoi reste traçable

Someone shares their top three with a key A to their designer, who re-shares with a key B to their client, and a key C to a friend. Each key can be revoked on its own.

Step 5Partly shipped

Commissioning a custom piece

A piece made for your wall, and a contract for both sides.

You describe what you want, then you talk to the artist and someone from the gallery on the same call. The questions get settled there, not three weeks later.

You leave with a contract, read and signed by a gallerist, sent to you and to the artist.

Who reads the contract
A gallerist, always. That document binds the gallery and the artist.
What you get
A contract, on the same terms for both sides.
The mechanism, diagrammed
SaveArt : de l'appel au contratPendant un appel entre le client et l'artiste, un agent pose les questions manquantes, produit deux carnets de produit puis un contrat envoyé aux deux parties. Client Artiste Appel visio Questions posées en direct Relance ce qui manque au brief Carnet de produit ×2 Version client, version artiste Contrat finalisé Envoyé aux deux parties

During a call between the buyer and the artist, the missing questions are asked live, two project sheets are produced, then a contract is sent to both parties.

Step 6Designed, not shipped

Paying in stages, shipping on proof

Money moves in stages, and nothing ships without proof.

On a custom commission, payment happens in two parts. Before anything ships, you get photos of the packed crate and the tracking number.

If there is a disagreement, a gallerist settles it against the contract, the same one for you and for the artist.

Who settles it
A person, against the written terms. Never an algorithm.
The mechanism, diagrammed
ProtectArt : jalons de paiement et preuve d'expéditionUne ligne de temps du brief signé jusqu'à l'expédition, avec deux versements de cinquante pour cent, un galeriste humain qui arbitre, et une preuve photo du colis emballé accompagnée du numéro de suivi avant l'envoi. Galeriste humain Arbitre selon le contrat Photos du colis suivi avant envoi Brief signé 50 % versé Production Photos + suivi 50 % restant Ambre = jalon de paiement · rien n'est expédié sans preuve d'emballage

A timeline from signed brief to shipping, with two fifty per cent instalments, a gallerist who arbitrates, and photo proof of the packed crate alongside the tracking number before dispatch.

Side 2

If you are an artist

Apply, get your work online, set your price, get paid.

Step 1Partly shipped

From the form to your pages online

You fill in a form. The rest happens in seven steps.

After the form comes selection, done by the team, then emails that keep you posted, then a call.

Then your images arrive. A person opens and approves them one by one. Room mockups and descriptions are produced from there, then reviewed.

Who approves your images
A member of the team, image by image.
Why it is not instant
Nothing goes online until a person has looked at it.
The mechanism, diagrammed
Le parcours d'un artiste, du formulaire aux fiches en ligneSept étapes en deux temps. Prise de contact : le formulaire, la sélection des candidatures, les courriels automatisés vers l'artiste, puis l'appel. Mise en ligne : la réception des médias, la génération des mises en situation, puis la génération des descriptions. 1 · PRISE DE CONTACT Formulaire l'artiste candidate Sélections décidées par l'équipe Courriels automatisés vers l'artiste Appels avec l'équipe 2 · MISE EN LIGNE Réception des médias une personne valide chaque image Mises en situation l'œuvre présentée sur un mur Descriptions rédigées pour chaque œuvre Teal = une personne décide · ambre = produit automatiquement, relu ensuite

Seven steps in two phases. Getting in touch: the form, the selection of applications, automated emails to the artist, then the call. Going live: receiving the media, generating room mockups, then generating descriptions.

Step 2Live

What makes a profile visible

A profile exists the day someone publishes it.

Creating a profile does not make it public: a member of the team has to publish it.

If an artist page looks empty online, it was not forgotten. It has not been published yet.

What publishing changes
The profile enters the catalogue, the sitemap and the recommendations.
Step 3Live

Price and commission

The artist sets the price. We take 38%, and nothing else.

The artist's price is never altered. Taxes and shipping are added on top and paid by the buyer: they do not reduce what the artist takes home.

The dashboard shows all three numbers side by side: what the buyer pays, what the artist receives, what appears on the site.

Commission
38%, on the sales we make.
Who sets the price
The artist.
Step 4Live

The sale and the payout

The artist packs the work. The gallery handles the rest.

When a piece sells, the gallery collects it from the artist and delivers it to the buyer.

The payout is handled by a person, from the pending payments list.

What the artist does
Pack the work. That is all.
Step 5Live

No exclusivity

You keep selling elsewhere, and you owe us nothing for it.

An artist sells through their own shop, another gallery, or directly, at the same time as with us.

The commission only applies to the sales we make.

On a sale made elsewhere
No commission.
Step 6Designed, not shipped

Upload once, listed in several places

You upload once. The listing gets reworked to each platform's format.

One photo, one title, one description, one price. Every platform then demands its own fields, and that is the work few artists have time to redo six times over.

The idea is that the gallery takes it on: rework the listing to each destination's format, and keep it current.

What the artist uploads
Once, with us.
The mechanism, diagrammed
Une œuvre déposée une fois, publiée sur plusieurs canauxUn seul fichier source, une photo, un titre, une description et un prix, passe par une étape d'optimisation qui en tire un format par canal. Six destinations en sortent : Artsy, Etsy, eBay, Google Merchant, Facebook Marketplace et PickArt pour les commandes sur mesure. 1 · L'ARTISTE DÉPOSE fichier source 1 photo 1 titre 1 description 1 prix 2 · MISE AU FORMAT Un format par canal photo, titre et description repris aux exigences de chaque destination 3 · DESTINATIONS Artsy dimensions, provenance Google Merchant prix, disponibilité Etsy matières, formats eBay état, retours Facebook annonce locale PickArt commandes sur mesure 6 DESTINATIONS 1 DÉPÔT PAR L'ARTISTE L'artiste dépose une fois. La galerie s'occupe de reprendre chaque fiche au format de la destination, et de la tenir à jour. Ambre = reste sur loriginal.org · gris = plateformes tierces

A single source file, one photo, one title, one description and one price, goes through an optimization step that produces one format per channel. Six destinations come out: Artsy, Etsy, eBay, Google Merchant, Facebook Marketplace and PickArt for custom commissions.

Step 7Live

Membership dues

Dues buy advertising, not a place in the catalogue.

Participation fees go back out entirely as advertising, split evenly between artists.

They do not change your rank in the quiz or in search by image.

Where the money goes
Into advertising, at 100%, split evenly.

In the press

The pens behind our brushes: our story told by the best.

Seen inLa PresseReflet de SociétéMTL BlogJournal de MontréalCirque du SoleilThe Main
Graduation cap resting on a stack of books
HEC Montréal

Grounded in research

The academic research behind PickArt

The model grew out of a master's thesis by our founder, Dorian Verdier (M.Sc., HEC Montréal, 2024), on the democratization of art among citizens in the digital age, carried out in the lab with UdeM and Tech3Lab.

Master's thesis

PDF · HEC Montréal, 2024

Download the thesis

French version only

They built technology to support artists. A company was born, backed by a network of angel investors.

A question?

If something is still unclear, tell us. It is easier now than once the order is placed.