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Month 11

Artsy vs loriginal: 6 key differences in 2026

8 min readBy Dorian Verdier

In 30 seconds

Artsy and loriginal are complementary. 6 differences: Artsy global digital vs loriginal Montreal physical gallery, high-end international vs diverse Quebec-Canada audience, gallery access vs direct application, 30-50% negotiated vs transparent gallery commission, digital transaction vs PickArt 87% mural conversion, no support vs Dorian mentorship. loriginal artists automatically on Artsy.

Difference 1: physical vs digital structure

  • Artsy: 100% online, no physical gallery
  • loriginal: Saint-Denis and Saint-Paul galleries in Montreal
  • Implication: loriginal offers physical exhibition + automatic Artsy

Difference 2: target audience

  • Artsy: international collectors, budget $10,000 to $500,000
  • loriginal: mix of collectors, individuals, B2B, PickArt
  • Implication: loriginal covers local market + international via Artsy

Difference 3: access mode

  • Artsy: access via partner gallery only
  • loriginal: direct application, response in 2 to 4 weeks
  • Implication: joining loriginal = Artsy access without additional steps

Difference 4: economic model

  • Artsy: 30 to 50% commission, often opaque for the artist
  • loriginal: transparent negotiated gallery commission
  • Implication: you know exactly what you receive with loriginal

Difference 5: purchase experience

  • Artsy: pure digital transaction
  • loriginal: hybrid physical-digital with PickArt (87% mural conversion)
  • Implication: hesitant buyers convert better in person

Difference 6: support

  • Artsy: total anonymity — no personalized follow-up
  • loriginal: personalized monthly follow-up with Dorian + course
  • Implication: loriginal builds your career, Artsy amplifies your visibility

The optimal strategy

Joining loriginal = physical representation + automatic Artsy + PickArt + personalized support + dossier for international galleries. You don't choose between the two — you combine the benefits.

The 3 mistakes about this choice

  • Mistake 1: opposing Artsy and loriginal — false dilemma, they are complementary
  • Mistake 2: wanting Artsy without a gallery — structurally impossible
  • Mistake 3: neglecting physical — 60-70% of the market remains physical in 2026

FAQ

Are all loriginal artists on Artsy?

Yes, via our Artsy partnership. No additional steps.

Can you be on Artsy via another gallery?

Theoretically yes, but requires both galleries' agreement. Practically rare.

How many Artsy sales for loriginal artists?

Emerging: 0-2/year. Intermediate-established: 2-8/year. Complement, not main channel.

What to do next

  1. Submit my loriginal artist application
  2. View the Professional Creator course
  3. Download the Artsy loriginal Comparison

Back to month 11 : Art Press Release and Media Coverage