Month 09
Artist corporate deck: structure and examples 2026
In 30 seconds
An impactful corporate deck turns a B2B meeting into a sale. Recommended structure in 12-15 slides: cover, who I am (2 slides), my statement in 1 slide, examples of past B2B projects (4-5 slides), working process, indicative pricing, client testimonials, offered services, and call to action. 16:9 landscape format, sober professional design, max 30 words per slide, dominant high-res photos. Oral presentation: 12-20 minutes maximum + 10-15 minutes of questions. A good deck converts 30-40% of meetings into projects.
Why a deck is different from a portfolio
I've seen mural artists arrive at a B2B meeting with a phone and scroll through 60 images. The decision-maker gets bored in 3 minutes. The meeting ends with no follow-up.
A corporate deck is not an exhaustive portfolio. It is a decision-oriented sales tool. Narrative structure + key photos + business arguments. Designed to answer the decision-maker's implicit questions in 12-20 minutes.
Recommended structure in 12-15 slides
Slide 1, cover:
- Title: your name + specialization (e.g. 'Contemporary mural artist').
- Main photo (representative artwork).
- Date and name of the client company presented.
Slides 2-3, who I am:
- Slide 2: artistic portrait + short biography (50 words).
- Slide 3: key markers (galleries, exhibitions, press, education).
Slide 4, my statement in 1 slide: Main thematic angle in 30-50 words + 1 image. If the client doesn't get it in 30 seconds, it's poorly expressed.
Slides 5-9, past B2B project examples (4-5 slides):
- 'Before' photo (empty space or context) and 'after' photo (installed artwork).
- Brief description: client, location, dimensions, context.
- Benefit achieved for the client (aesthetics, values, employees).
Slide 10, working process:
- 1. Initial brief and listening to needs. 2. Preliminary sketches (3 directions).
- 3. Validation of chosen concept. 4. Detailed sketch.
- 5. Final validation before production. 6. Execution.
- 7. Installation. 8. Post-delivery follow-up.
Slide 11, indicative pricing:
- 'Murals: $25 to $60 per square foot depending on complexity'.
- 'Custom canvases: starting at $2,500'.
- 'Custom quote after brief'.
Slide 12, client testimonials (2-3 short ones).
Slide 13, offered services (Clear list: mural, custom canvas, rental program...).
Slides 14-15, call to action:
- Slide 14: concrete proposal for this specific company.
- Slide 15: contact info and next steps.
Design rules of a good deck
Format: 16:9 Landscape, high-res exported PDF. Software: Keynote, Google Slides, PowerPoint, Figma.
Typography: 1-2 fonts maximum. Sizes: title 36 pt, subtitle 24 pt, body 14-16 pt.
Photos: All HD (300 dpi min). Colorimetric consistency. Visually dominate vs text.
Text: Maximum 30 words per slide. No dense paragraphs. Short bullet points.
Colors: Sober palette (max 2-3 colors) aligned with your visual identity.
Oral presentation in 12-20 minutes
- Preparation: Know your deck by heart (don't read slides). Prepare 2-3 impactful anecdotes. Anticipate 5-10 predictable questions.
- During: Don't read slides. Look in the eyes. Pauses for breath. Engage with open questions.
- After: 10-15 mins of questions. Clear next steps. Send PDF deck within 24h.
The 4 mistakes that sink a deck
- Mistake 1, deck is too long. 30+ slides = loss of attention. 12-15 maximum.
- Mistake 2, text dominates. If slides are full of text, they read them instead of listening to you.
- Mistake 3, low-res photos. Kills your visual credibility. All photos in HD.
- Mistake 4, generic design. Standard PowerPoint template without personalization = not memorable.
FAQ
Should I personalize the deck for each client?
Slides 1, 14, and 15 yes. The others remain stable; adapt project examples to the client's sector.
How long to create a good deck?
12-20 hours of initial work for the first version. Then 1-2 hours of personalization per client.
Do I need a video in addition to the deck?
A short video (1-2 minutes) alongside the deck is highly impactful. Introducing yourself, past projects, and call to action.