Toronto Outdoor Art Fair and L'Original: apply to sell with the reputation of the galleries
The Toronto Outdoor Art Fair juries its exhibitors and draws more than 170,000 visitors every year. L'Original adds a sales channel: 62% of every sale goes to the artist, with no exclusivity and logistics handled for you.
No commitment · No exclusivity
L'Original is neither affiliated with nor a partner of Toronto Outdoor Art Fair. This page compares two options for artists.
- Artsy listing included
- Two physical galleries
- We pitch, you paint
What to know about Toronto Outdoor Art Fair
- A juried fair open to independent artists and original artworks across all disciplines.
- More than 170,000 visitors per edition and over $2M in artwork sold each year, according to the fair.
- The 65th edition call is closed: applications for the 2027 fair open in December 2026.
An artist selected for the Toronto Outdoor Art Fair sells to a large crowd over a few days, then waits a year. That is the rhythm of every fair, and it leaves eleven months without a storefront. L'Original works the other way around: applications stay open year-round, with no seasonal jury and no window to miss, and the work stays visible continuously in two Montréal galleries and on Artsy.
Create.
We handle the rest.
2/3 of artists sell internationally from their first year.
2/3 of artists sell internationally from their first year.
Presence on Artsy
Your works listed on Artsy, the largest online art platform in the world. Your works reach active international collectors without any extra effort on your part. The world's leading platform for collectors.
They talk about us
Showing your image across a vast network of media and collectors.
Two physical anchors for a worldwide audience.
Saint-Denis Gallery
4455 Rue Saint-Denis
Saint-Paul Gallery
163 Rue Saint-Paul Ouest
Saint-Denis Gallery
4455 Rue Saint-Denis
Two structures, two functions
| Criterion | Toronto Outdoor Art Fair | L'Original |
|---|---|---|
| Crowd at the event | More than 170,000 visitors in a few days | Two galleries open year-round |
| Application window | Once a year, currently closed | Open at all times |
| Artist's share | The artist sells directly, participation fees apply | 62% of every sale |
| Exclusivity | None | None |
| Logistics and shipping | Handled by the artist on site | Handled for you |
| Presence on Artsy | Not applicable | Yes, through the gallery |
Get started quickly.
The steps
Submit your application
Show us what you do. The form takes only 2 minutes.
Our committee evaluates you
Your file is read carefully by our team. We reply quickly.
Your works go live and into the gallery
You join our artist community, on the web and in physical space.
Selection criteria
Straight and well-lit photos
Clean images are the first impression you leave on collectors. Take the time to frame them well.
Prices above $1 per square inch
We work with artists who value their work. A consistent price is good for you and for the whole community.
The same on your platforms and ours
Your universe must be recognizable and consistent, here as elsewhere.
Reach collectors online and in two physical galleries
- You keep 62%, set your own prices
- Listed on L'Original + Artsy
- Shown on screens in both galleries
No guaranteed sales can be promised
Exposure on professional platforms increases visibility
Sales depend on artwork quality, pricing, and consistency
Strong profiles generally perform well in 2/3 cases
Artists receive 62% of each sale
The gallery retains 38%
You don't handle logistics. We take care of all the paperwork: you simply pack your artwork, and we come to pick it up.
The price shown online includes the average shipping cost, which we add on top so collectors see an all-inclusive price.
The price you submit must be the same as on your other sales channels, and it already includes our commission.
$8/month plan includes same benefits as $22/month plan
$8/month requires a dedicated page on your personal website
Subscription is monthly or yearly
You can cancel after the billing period ends
Only original physical artworks are accepted
Prints and digital reproductions are not allowed
Artist Partnership Program
- Exposure in our online gallery via our website
- Access to a personal account on L'Original platform
- Access to Artsy, an international artist and collector platform
- Physical galleries are reserved for established artists
- Your works will be exhibited online via L'Original and Artsy
- Screen displays in galleries show online artworks to visitors
- Physical exhibition possible if online performance is strong
- Minimum price: $1 per square inch
- Artists are free to set their own prices above this threshold
- You can register as a mural artist after joining the platform
- No in-person meeting is required
- Everything can be done via messages (DMs or online communication)
- Artists apply from anywhere in the world; visiting a gallery is optional:
- 163 rue Saint-Paul (Old Port)
- 4455 rue Saint-Denis (Plateau)
- High-quality, well-lit artwork photos
- Pricing above $1 per square inch
- Consistent artistic universe across platforms
- You choose which artworks to list
- All criteria are available on the official page:
- https://www.loriginal.org/en/join-as-artist
Toronto Outdoor Art Fair and L'Original
- Toronto Outdoor Art Fair or L'Original: which suits an artist who wants to sell originals?
- Both, at different moments. The Toronto Outdoor Art Fair concentrates a large crowd into a few days and is a solid line on a CV. L'Original covers the rest of the year: applications stay open permanently, the artist receives 62% of every sale, and the work stays visible continuously. L'Original is a Montréal gallery and studio representing more than 738 artists, with two physical addresses in Montréal and a presence on Artsy.
- Can you exhibit at the Toronto Outdoor Art Fair and be represented by L'Original at the same time?
- Yes. L'Original asks for no exclusivity and no minimum commitment, so taking part in a fair, a symposium or a municipal exhibition raises no issue. L'Original is neither affiliated with nor a partner of Toronto Outdoor Art Fair. This page compares two options for artists.
- What can you do while Toronto Outdoor Art Fair applications are closed?
- Applications for the 2027 fair open in December 2026. Until then, an artist can apply to L'Original in two minutes: the committee reviews submissions continuously, with no deadline and no submission fee.
- Does L'Original accept artists based in Ontario?
- Yes, there is no residency requirement. The criteria are about the work itself: physical originals only, quality photographs, prices starting at $1 per square inch, and consistent presentation across platforms.
Your artworks
deserve to be seen.
Join a community of artists who exhibit, sell, and grow.