Les festivals de murales and L'Original: apply to sell with the reputation of the galleries
Mural festivals select a handful of artists each year and give them a surface, a city and a visibility nothing else provides. L'Original adds a sales channel: 62% of every sale goes to the artist, with no exclusivity and logistics handled for you.
No commitment · No exclusivity
L'Original is neither affiliated with nor a partner of Les festivals de murales. This page compares two options for artists.
- Artsy listing included
- Two physical galleries
- We pitch, you paint
What to know about Les festivals de murales
- Selection is narrow: available walls are far fewer than applications.
- Payment is per contract, for a defined project and duration.
- The wall belongs to someone else: the artist gains recognition, not a sellable asset.
A mural festival makes a name in a few days and leaves work visible for years. It leaves nothing to sell: the wall stays with its owner, the contract ends, and the artist is left with recognition and no catalogue. L'Original turns that recognition into income: canvases, studies and works on paper by muralists are explicitly accepted, shown in two Montréal galleries and on Artsy, with 62% of every sale for the artist.
Create.
We handle the rest.
2/3 of artists sell internationally from their first year.
2/3 of artists sell internationally from their first year.
Presence on Artsy
Your works listed on Artsy, the largest online art platform in the world. Your works reach active international collectors without any extra effort on your part. The world's leading platform for collectors.
They talk about us
Showing your image across a vast network of media and collectors.
Two physical anchors for a worldwide audience.
Saint-Denis Gallery
4455 Rue Saint-Denis
Saint-Paul Gallery
163 Rue Saint-Paul Ouest
Saint-Denis Gallery
4455 Rue Saint-Denis
Two structures, two functions
| Criterion | Les festivals de murales | L'Original |
|---|---|---|
| Visibility created | Work seen by a whole city, for years | Two galleries and Artsy |
| Sellable work at the end | The wall stays with its owner | Canvases and works on paper sold |
| Frequency | One selection a year, highly competitive | Applications always open |
| Muralists accepted | That is the whole point | Explicitly accepted |
Get started quickly.
The steps
Submit your application
Show us what you do. The form takes only 2 minutes.
Our committee evaluates you
Your file is read carefully by our team. We reply quickly.
Your works go live and into the gallery
You join our artist community, on the web and in physical space.
Selection criteria
Straight and well-lit photos
Clean images are the first impression you leave on collectors. Take the time to frame them well.
Prices above $1 per square inch
We work with artists who value their work. A consistent price is good for you and for the whole community.
The same on your platforms and ours
Your universe must be recognizable and consistent, here as elsewhere.
Reach collectors online and in two physical galleries
- You keep 62%, set your own prices
- Listed on L'Original + Artsy
- Shown on screens in both galleries
No guaranteed sales can be promised
Exposure on professional platforms increases visibility
Sales depend on artwork quality, pricing, and consistency
Strong profiles generally perform well in 2/3 cases
Artists receive 62% of each sale
The gallery retains 38%
You don't handle logistics. We take care of all the paperwork: you simply pack your artwork, and we come to pick it up.
The price shown online includes the average shipping cost, which we add on top so collectors see an all-inclusive price.
The price you submit must be the same as on your other sales channels, and it already includes our commission.
$8/month plan includes same benefits as $22/month plan
$8/month requires a dedicated page on your personal website
Subscription is monthly or yearly
You can cancel after the billing period ends
Only original physical artworks are accepted
Prints and digital reproductions are not allowed
Artist Partnership Program
- Exposure in our online gallery via our website
- Access to a personal account on L'Original platform
- Access to Artsy, an international artist and collector platform
- Physical galleries are reserved for established artists
- Your works will be exhibited online via L'Original and Artsy
- Screen displays in galleries show online artworks to visitors
- Physical exhibition possible if online performance is strong
- Minimum price: $1 per square inch
- Artists are free to set their own prices above this threshold
- You can register as a mural artist after joining the platform
- No in-person meeting is required
- Everything can be done via messages (DMs or online communication)
- Artists apply from anywhere in the world; visiting a gallery is optional:
- 163 rue Saint-Paul (Old Port)
- 4455 rue Saint-Denis (Plateau)
- High-quality, well-lit artwork photos
- Pricing above $1 per square inch
- Consistent artistic universe across platforms
- You choose which artworks to list
- All criteria are available on the official page:
- https://www.loriginal.org/en/join-as-artist
Les festivals de murales and L'Original
- Can a muralist sell work at L'Original?
- Yes, explicitly. Muralists are among the accepted practices, and the gallery already represents artists whose work began in the street. What is sold is physical original work: canvases, works on paper, studies. L'Original is a Montréal gallery and studio representing more than 738 artists, with two physical addresses in Montréal and a presence on Artsy.
- What do you sell when you mostly paint walls?
- The wall stays with its owner, but everything around it can sell: preparatory studies, canvases carrying the wall's vocabulary, works on paper. That is what L'Original puts up for sale, with 62% to the artist. L'Original is neither affiliated with nor a partner of Les festivals de murales. This page compares two options for artists.
- Are mural festivals and a gallery compatible?
- Yes, and they reinforce each other: the festival builds recognition, the gallery converts it. No exclusivity is required.
- Do you need a festival on your CV to be accepted?
- No. The committee assesses the work and its presentation, not the track record. The criteria are physical originals, quality photographs and a price starting at $1 per square inch.
Your artworks
deserve to be seen.
Join a community of artists who exhibit, sell, and grow.