Where to sell artwork: online, gallery, or both?
Every artist eventually faces the same question: where do I actually sell? Galleries, online marketplaces and self-production each have real trade-offs in reach, effort and margin. Here is an honest comparison to help you choose, and why the answer is increasingly "both".
The gallery: credibility and access to buyers
A gallery brings validation, foot traffic, and collectors you could never reach alone, in exchange for a commission. The credibility of being represented often raises what your work can command, which offsets part of the fee.
Online and self-production: reach and margin
Selling online or self-producing keeps 80 to 90% of the sale price and gives you total control, but you carry all the marketing, logistics and trust-building yourself. Reach is huge in theory and hard to convert in practice without an audience.
Why "both" usually wins
The strongest model combines a gallery's credibility and physical presence with online reach. A gallery that also sells your work online gives you the validation and the audience at once, which is the model L'Original is built on.
